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Essays by Stacey Pierre

Musings

Essays on branding, culture and the business of attention.

Cracker Barrel's old and new logos side by side
Branding Featured essay · 8 min read

The Rebranding Conundrum

When does a brand need a refresh, and when is a new logo just an expensive distraction? A look at what separates meaningful rebrands from cosmetic ones.

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